INDEX UNIVERSE
www.indexuniverse.com
Challenge
The main objective of the owners of Index Universe was to provide the industry’s best news, columns, research,
and features about the dynamic field of index-based investing and trading. They wanted to complement the site’s
content with a sophisticated and elegant graphic design. The site also called for the creation of a flexible content
management system that would allow it’s editors to update content over the web without any technical know-how.
Strategy
StarNetSys worked together with the site’s editorial staff to define the Web Strategy including the architecture,
usability, design direction and functional requirements of the portal. The portal solution includes a complete
Content Management System which allows non-technical staff to update the site constantly, search and data tools
as well polls and discussion boards.
Results
Index Universe is rapidly becoming the preferred source for news and data for Institutional Investors, Financial
Advisors and sophisticated investors. There are now over 2,000 registered users of the site and page views
around to 500.000 per month.
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